Cookie Policy

Essential. A single record of your cookie choice, so the banner does not ask you again on every page. This one cannot be switched off, because without it the site cannot remember that you declined.

Analytics, only with your consent. Google Analytics and Microsoft Clarity, which tell us which pages are read, how people arrive, and where they give up. We use this to decide what to write next.

We do not use advertising cookies, we do not run retargeting, and we do not share analytics data with advertisers.

Nothing beyond the essential record is set until you accept. Declining is a real choice and the site works identically either way.

You can change your mind at any time by clearing this site's cookies in your browser, which will bring the banner back.

You can also block cookies entirely in your browser settings, or use your browser's Do Not Track setting, which we honour.

The consent record lasts twelve months, after which you are asked again.

Analytics cookies are set by Google and Microsoft under their own lifetimes, and the data behind them is retained for 14 months.

Our Privacy Policy sets out the lawful basis for each purpose, who the data is shared with, and your rights over it.